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Hip List Nicola Alexander-Cross
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Nicola Alexander-Cross

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Award-winning optometrist, Nicola Alexander-Cross has long been dedicated to making eye health more accessible, creating an award-winning brand and eyecare innovations, and now, five years into the Peep Club journey, she has taken her innovations stateside and is making waves in the eyecare aisles of America.

With five mainstay products in the range, including the famous Heated Eye Wand LED+, alongside clever kits for on-the-go, Peep Club makes the solution for sore, tired and irritated eyes smart and sexy.

With 8 in 10 adults experiencing dry eye symptoms and 1 in 4 adults suffering with sensitive eyes, when Nicola’s friend came to her, desperate for a solution for her dry eyes that were impacting her work and day-to-day living, she leant on her expertise and experience as an optometrist to find a cure.

Trialling and testing the pharmaceutical products on offer and researching the ingredients of skincare products for use on and around the eyes, she realised there was a huge gap in the market.

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Award-winning optometrist, Nicola Alexander-Cross has long been dedicated to making eye health more accessible, creating an award-winning brand and eyecare innovations, and now, five years into the Peep Club journey, she has taken her innovations stateside and is making waves in the eyecare aisles of America.

With five mainstay products in the range, including the famous Heated Eye Wand LED+, alongside clever kits for on-the-go, Peep Club makes the solution for sore, tired and irritated eyes smart and sexy.

With 8 in 10 adults experiencing dry eye symptoms and 1 in 4 adults suffering with sensitive eyes, when Nicola’s friend came to her, desperate for a solution for her dry eyes that were impacting her work and day-to-day living, she leant on her expertise and experience as an optometrist to find a cure.

Trialling and testing the pharmaceutical products on offer and researching the ingredients of skincare products for use on and around the eyes, she realised there was a huge gap in the market.

Award-winning optometrist, Nicola Alexander-Cross has long been dedicated to making eye health more accessible, creating an award-winning brand and eyecare innovations, and now, five years into the Peep Club journey, she has taken her innovations stateside and is making waves in the eyecare aisles of America.

With five mainstay products in the range, including the famous Heated Eye Wand LED+, alongside clever kits for on-the-go, Peep Club makes the solution for sore, tired and irritated eyes smart and sexy.

With 8 in 10 adults experiencing dry eye symptoms and 1 in 4 adults suffering with sensitive eyes, when Nicola’s friend came to her, desperate for a solution for her dry eyes that were impacting her work and day-to-day living, she leant on her expertise and experience as an optometrist to find a cure.

Trialling and testing the pharmaceutical products on offer and researching the ingredients of skincare products for use on and around the eyes, she realised there was a huge gap in the market.

Located in London, United Kingdom

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