Lauren Short
Lauren Short comes to the wellness industry with a fresh lens, a sense of vigour and an achingly cool brand, Ples’Jour. With a background spanning over six years in sales and marketing across both disruptive startups and global corporations, Lauren brings a rare combination of commercial acumen, creative clarity, and consumer insight to the wellness space.
Lauren founded Ples’Jour with a clear mission, to elevate intimacy into the realm of self-care, and to create products that feel as beautiful and intentional as the rest of your wellness routine.
“I realised I’d upgraded every other part of my wellness routine; my skincare, my supplements, even my sleep habits, but I’d never once thought to upgrade my lubricant, until recently” Lauren shares. “When I finally did, I was shocked by how many products are unregulated, poorly formulated, or designed with no real consideration for women’s needs.”
Determined to change that, Lauren says: “So much of women’s health has historically been sidelined. Women weren’t even included in most medical trials until the 1990s. The full structure of the clitoris wasn’t mapped until 2005. How can we expect good products when we’ve barely studied the body they’re meant for?”
Through Ples’Jour, Lauren is reclaiming that narrative. Backed by a board of medical advisors, she’s creating a brand that blends sophistication, safety, and sensuality. Redefining how we talk about and engage with intimacy.
“Pleasure is part of wellness. It deserves to be treated with the same care and consideration.”
With women at the heart of the brand, and a strong focus on inclusivity and integrity, Ples’Jour isn’t just launching products, it’s building a movement. One that helps people reconnect with their bodies, challenge outdated stigmas, and embrace intimacy as an empowering, everyday part of self-care. Her commitment to excellence and her forward-thinking approach have led her to create products that are not only beautifully designed but also transformative for the user, encouraging new customers to re-connect with their bodies, their pleasure systems and to see intimacy as an extension of self-care.
Lauren Short comes to the wellness industry with a fresh lens, a sense of vigour and an achingly cool brand, Ples’Jour. With a background spanning over six years in sales and marketing across both disruptive startups and global corporations, Lauren brings a rare combination of commercial acumen, creative clarity, and consumer insight to the wellness space.
Lauren founded Ples’Jour with a clear mission, to elevate intimacy into the realm of self-care, and to create products that feel as beautiful and intentional as the rest of your wellness routine.
“I realised I’d upgraded every other part of my wellness routine; my skincare, my supplements, even my sleep habits, but I’d never once thought to upgrade my lubricant, until recently” Lauren shares. “When I finally did, I was shocked by how many products are unregulated, poorly formulated, or designed with no real consideration for women’s needs.”
Determined to change that, Lauren says: “So much of women’s health has historically been sidelined. Women weren’t even included in most medical trials until the 1990s. The full structure of the clitoris wasn’t mapped until 2005. How can we expect good products when we’ve barely studied the body they’re meant for?”
Through Ples’Jour, Lauren is reclaiming that narrative. Backed by a board of medical advisors, she’s creating a brand that blends sophistication, safety, and sensuality. Redefining how we talk about and engage with intimacy.
“Pleasure is part of wellness. It deserves to be treated with the same care and consideration.”
With women at the heart of the brand, and a strong focus on inclusivity and integrity, Ples’Jour isn’t just launching products, it’s building a movement. One that helps people reconnect with their bodies, challenge outdated stigmas, and embrace intimacy as an empowering, everyday part of self-care. Her commitment to excellence and her forward-thinking approach have led her to create products that are not only beautifully designed but also transformative for the user, encouraging new customers to re-connect with their bodies, their pleasure systems and to see intimacy as an extension of self-care.
Lauren Short comes to the wellness industry with a fresh lens, a sense of vigour and an achingly cool brand, Ples’Jour. With a background spanning over six years in sales and marketing across both disruptive startups and global corporations, Lauren brings a rare combination of commercial acumen, creative clarity, and consumer insight to the wellness space.
Lauren founded Ples’Jour with a clear mission, to elevate intimacy into the realm of self-care, and to create products that feel as beautiful and intentional as the rest of your wellness routine.
“I realised I’d upgraded every other part of my wellness routine; my skincare, my supplements, even my sleep habits, but I’d never once thought to upgrade my lubricant, until recently” Lauren shares. “When I finally did, I was shocked by how many products are unregulated, poorly formulated, or designed with no real consideration for women’s needs.”
Determined to change that, Lauren says: “So much of women’s health has historically been sidelined. Women weren’t even included in most medical trials until the 1990s. The full structure of the clitoris wasn’t mapped until 2005. How can we expect good products when we’ve barely studied the body they’re meant for?”
Through Ples’Jour, Lauren is reclaiming that narrative. Backed by a board of medical advisors, she’s creating a brand that blends sophistication, safety, and sensuality. Redefining how we talk about and engage with intimacy.
“Pleasure is part of wellness. It deserves to be treated with the same care and consideration.”
With women at the heart of the brand, and a strong focus on inclusivity and integrity, Ples’Jour isn’t just launching products, it’s building a movement. One that helps people reconnect with their bodies, challenge outdated stigmas, and embrace intimacy as an empowering, everyday part of self-care. Her commitment to excellence and her forward-thinking approach have led her to create products that are not only beautifully designed but also transformative for the user, encouraging new customers to re-connect with their bodies, their pleasure systems and to see intimacy as an extension of self-care.